About Us

What is Spot Me? Spot Me is not another logo but an understanding, a belief, a principle, and a relationship. It is not our position or philosophy to create a logo to compete with other logos currently on the market today or even those of the past. However, it is our position to create a logo that not only represents you but inspires hope and embodies the ideals of support through a message of empowerment; and it is in that message that we believe we have founded and created something different in Spot Me.

In 2003, Spot Me was founded and launched as a fitness concept with an interesting motto; “Life and Fitness are one in that they both present challenges and people need support.” Since that time the concept and the motto has changed and evolved. The initial logo was a set of barbell weights being supported by the letters SM representing the words Spot Me. Today the logo is represented by a graphic design of the words Spot Me – with the letter “O” always being represent by a different color and/or symbol than the rest of the lettering; and the revised motto is – “Life presents challenges and everyone needs support”.

What am I purchasing? When you purchase a product with the Spot Me logo on it, we consider the product a vehicle to carry the message of Spot Me into places that we ordinary could not reach from someone’s home to a military base; places that are domestic and international; from mountain tops as high and glorious as those of the Majestic Mountains to the deepest valley – Hell’s canyon 7993 feet below the earth’s surface.

  • In the statement of – What is Spot Me? We informed you that we are more than a logo, we are you;
  1. An understanding – support is more than giving someone a handout; it is giving a person a hand up, a word of encouragement and/or walking with them through the storms of life.
  2. A belief – that there are brighter days on the horizon and together we can get there.
  3. A principle – the specific reason and representation for which you stand.

A relationship – the commonality that exist between you and others; that commonality can be experiential and/or empathetic

Different Color “O” in the Logo Spot Me: When we initially launched the new graphic logo design of Spot Me, we would change the color of the letter “O” in the logo from time to time because it was a neat idea. Now the color of the letter “O” is more important in that it is specifically related to or associated with a challenge, a foundation, a research, or cause in life. In June 2011/12, the different colors O’s were defined as to their associations and representations. It’s our goal to financially build Spot Me Wear to a position that when a purchase is made a portion of that sale will be sent to the research of, foundation of, or cause associated with that specific color “O”.  Example if a product has a pink “O” Spot Me. Then a percentage of that sale will be sent off to Breast Cancer Research. This is part of our message, our hope and our goal.